Case Study · UX Redesign · Concept Project

WG-Gesucht · Website Redesign

A self-initiated UX redesign of Germany's most popular apartment-hunting platform — improving search experience, visual hierarchy, and usability for a younger, design-aware audience.

Type
Concept / Self-initiated
Platform
Web
Role
UX Researcher & UI Designer
Tools
Figma, FigJam
Platform overview
UX ResearchRedesign WebConcept Project

Germany's apartment search — stuck in 2012

WG-Gesucht is the go-to platform for finding shared apartments (WGs) in Germany — especially among students and young professionals. Despite its massive user base, the platform's interface hasn't meaningfully evolved in over a decade. The visual design feels dated, the search experience is cluttered, and the information hierarchy makes it hard to quickly evaluate listings.

As someone who actively used WG-Gesucht while relocating to Berlin, I experienced these frustrations firsthand, which made this the perfect candidate for a self-initiated redesign.

Understanding the pain points

I conducted a heuristic evaluation of the existing site and gathered feedback from fellow international students and expats who regularly used the platform. Key pain points identified:

Platform overview Platform overview

A cleaner, faster search experience

The redesign focused on three core improvements: a cleaner search UI with progressive disclosure of filters, a redesigned listing card that surfaces the most decision-critical information first, and a unified map+list view that works together seamlessly.

Platform overview
Platform overview Platform overview
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