Founded and built Kraera from zero — a fine art print brand with a full visual identity and an active Etsy store. Strategy, design, and execution, all done by me.
Kraera was born from a belief that beautiful design belongs in everyday life, not just on screens, but on walls, shelves, and in homes. What started as a personal illustration project became a fully fledged brand: an Etsy store selling original digital art prints, backed by a coherent visual identity.
Kraera's vision is to spread inspiration and expertise in art and design, growing into a platform for learning and building a community that celebrates creativity and individuality.
The Kraera wordmark uses a custom typeface — soft, timeless, and slightly editorial. The colour palette balances contrast and sophistication: cream, deep plum, and orange. Typography is clean and modern to portray the organic warmth of the illustrations.
The Kraera design system includes multiple logo variations — adapted not only for dark and light contexts, but also tailored to each sector of the brand, from Kraera Prints to Kraera Studio, with room to grow as new verticals like Kraera Apparel take shape.
Every print in the Kraera store is an original piece, designed to work as a set or standalone. The illustration style blends typography, abstract geometry, and soft colour, always with a sense of calm and intention.
