Designing with empathy. Building with intention.
I'm a creative individual driven by the passion of creating aesthetically pleasing solutions that combine psychology and design principles, bringing beauty and simplicity to everyday life.
I'm a UX/UI Designer based in Europe with a background that spans aviation engineering, hospitality, and design. An unusual path that shaped how I approach problems: systemically, empathetically, and with an eye for detail.
I've shipped 500+ UI screens for AI-driven automotive platforms, designed apps from zero to clickable prototype, and founded my own creative brand, Kraera. I care deeply about the space where visual beauty and genuine usability meet.
A journey through design, branding and product with each stop shaping a more holistic way of thinking.
Selected projects: from research and wireframes to high-fidelity screens and shipped products.
Built and maintained a comprehensive design system, together with a full design of an AI-powered automotive mapping platform. Delivered 100+ UI screens across web, led the design team, and collaborated closely with engineers and stakeholders.
UX/UI design for an AI-powered storytelling app for children. Full design process from research and user flows through wireframes to high-fidelity prototype.
A self-initiated UX redesign of WG-Gesucht, Germany's most popular apartment-hunting platform. Focused on improving the search experience, visual hierarchy, and usability for a younger audience.
End-to-end brand thinking · strategy, visual identity, design systems, and execution
Founded and built Kraera from zero — a fine art print brand and creative business. Designed the full visual identity: logo, color palette, typography, and a full design system. Active Etsy store with original art prints.
"Kraera was born from a belief that beautiful design belongs in everyday life. What started as a personal art project became a full brand — with a visual identity, a growing Etsy store, and a community of people who love art for their homes."
A selection of personal illustration work and graphic design projects · from editorial pieces to digital art and print design.
I'm currently open to freelance projects — UX/UI design, branding, and illustration. Based in Berlin, working globally.
andjelkovickatarina1@gmail.com